Grainly
Organic food delivery
PROBLEM
Grainly experienced steady interest from potential customers but struggled to convert them into long-term subscribers. Their campaigns focused heavily on first-time purchases without building a clear path toward subscription commitment. As a result, customer acquisition costs remained high while retention and lifetime value stayed below sustainable levels.
Subscription-focused ad creatives
Funnel and retention analytics view
SOLUTION
We shifted the strategy from one-time purchases to subscription-first acquisition. Campaigns were restructured to highlight long-term value, convenience, and savings. We introduced segmented funnels for trial users and returning visitors, supported by email flows designed to nurture and convert. Continuous testing allowed us to scale the most effective channels.
OUR RESULTS
Noah Whitaker
Operations Lead, Grainly
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