Arclume
Commercial interior lighting
PROBLEM
Arclume relied heavily on referrals and sporadic inbound requests, which made their sales pipeline unpredictable. Previous advertising efforts generated traffic but failed to produce qualified leads, as messaging was too generic and did not address the specific needs of architects and business owners, leading to low engagement and weak conversion rates.
LinkedIn ad creatives for B2B
Lead pipeline dashboard overview
SOLUTION
We developed a targeted B2B acquisition strategy focused on architects, developers, and commercial property owners. Campaigns were built around specific use cases and project types, with tailored messaging for each audience segment. We integrated CRM tracking and lead scoring to prioritize high-quality prospects and improve sales team efficiency.
OUR RESULTS
Darius Hale
CEO, Arclume
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