Veloura
Luxury skincare brand
PROBLEM
Veloura was investing heavily in paid advertising but struggled to achieve consistent profitability. Campaigns generated traffic, yet conversion rates remained low and acquisition costs were rising. Audience targeting was too broad, and messaging lacked alignment with customer intent, resulting in inefficient spend and unstable revenue performance.
Ad creatives for skincare campaign
Funnel performance analytics dashboard
SOLUTION
We rebuilt the acquisition strategy around segmented audiences and intent-based messaging. Campaigns were restructured to separate cold, warm, and returning users, with tailored creatives for each stage. We also introduced email automation flows to capture and convert high-intent users, while continuously optimizing campaigns based on performance data.
OUR RESULTS
Grace White
Marketing Director, Veloura
Ready to unlock your business’s full potential?
We break down your funnel, fix what’s underperforming, and build a structure you can actually scale.