Mindsera
Online learning platform
PROBLEM
Mindsera attracted a large volume of traffic through content and paid campaigns, but struggled to convert visitors into paying students. The value of the programs was not clearly communicated, and users often hesitated before committing. As a result, acquisition costs increased while enrollment rates remained inconsistent and difficult to scale.
Webinar funnel landing page
Campaign performance analytics
SOLUTION
We introduced a webinar-based funnel to build trust and demonstrate value before the purchase decision. Campaigns were structured to guide users through a multi-step journey, from awareness to engagement and conversion. Messaging was refined to address objections, while retargeting and follow-up sequences helped capture high-intent users.
OUR RESULTS
Marcus Ellery
Head of Product, Mindsera
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