ClearDrip

Home cleaning services

ClearDrip provides on-demand home cleaning services for urban residents, offering flexible scheduling, vetted professionals, and fast booking for busy households and short-term rental owners.

ClearDrip provides on-demand home cleaning services for urban residents, offering flexible scheduling, vetted professionals, and fast booking for busy households and short-term rental owners.

Industry

Local Services

Tools

Google Analytics

Deliverable

Google My Business

Timeline

24 days

Industry

Local Services

Tools

Google Analytics

Deliverable

Google My Business

Timeline

24 days

Industry

Local Services

Tools

Google Analytics

Deliverable

Google My Business

Timeline

24 days

PROBLEM

ClearDrip operated in a highly competitive local market where multiple providers competed for the same search traffic. Their ads were generating impressions but failed to convert into actual bookings due to weak intent targeting and lack of call-focused optimization. As a result, marketing spend increased while the number of confirmed jobs remained inconsistent.

Google search ads results page

Call tracking and booking dashboard

SOLUTION

We rebuilt the acquisition strategy around high-intent search queries, focusing on users actively looking for immediate cleaning services. Campaigns were restructured with location-specific targeting and call-first extensions to drive direct bookings. We also implemented call tracking to identify top-performing keywords and continuously optimize spend allocation.

OUR RESULTS

OUR RESULTS

+137%

Incoming calls. Higher intent traffic from search

+137%

Incoming calls. Higher intent traffic from search

-26%

Cost per booking. More efficient keyword targeting

-26%

Cost per booking. More efficient keyword targeting

3.1x

Return on ad spend. Optimized campaigns and scaling

3.1x

Return on ad spend. Optimized campaigns and scaling

+48%

Booking conversion rate. Improved call handling and flow

+48%

Booking conversion rate. Improved call handling and flow

OUR RESULTS

+137%

Incoming calls. Higher intent traffic from search

-26%

Cost per booking. More efficient keyword targeting

3.1x

Return on ad spend. Optimized campaigns and scaling

+48%

Booking conversion rate. Improved call handling and flow

OUR RESULTS

Evelyn Grant

Owner, ClearDrip

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Evelyn Grant

Owner, ClearDrip

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Clicks weren’t the problem — conversions were. Once the changes were implemented, the impact was immediate: more calls, more confirmed jobs, and far more stability. Today, we can confidently predict demand and plan ahead without guesswork.

Clicks weren’t the problem — conversions were. Once the changes were implemented, the impact was immediate: more calls, more confirmed jobs, and far more stability. Today, we can confidently predict demand and plan ahead without guesswork.

Evelyn Grant

Owner, ClearDrip

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